Many people who work online or want to open a business have doubts about how Whatsapp Business works. Have you heard about this function of the famous virtual messaging app or do you only know the traditional version? This is a great alternative communication channel and can be the key missing point for you to increase sales.
If at any point you’ve thought of ways to separate your personal and professional life in the digital realm, having a business profile can help you. This separation may be simpler when we talk about entrepreneurship in the face-to-face environment, but when we talk about digital things get more complicated and can get confused.
In this post, we’ll show you how WhatsApp Business, WhatsApp business account for companies, works and, finally, tips on how to use WhatsApp Business. This tool has services that optimize the life of those who undertake digital. So here we go!
Whatsapp Business: how does it work?
Whatsapp Business is a messaging app that works in the same way as the conventional version, but with tools for a Whatsapp business account. It works as direct contact with the company, much more practical and faster.
As soon as the business profile option emerged, many companies increased sales, accelerated customer service, and streamlined day-to-day work.
According to a survey by Sebrae (2019), 87% of small and medium-sized companies believe that the application helps in communicating with customers; 75% of companies that use the app say it makes sales in other cities, states and countries possible; 61% increased the number of employees due to the growth of the business since they started using the platform, and 81% say that WhatsApp contributed to the company’s growth.
All this growth is due to the digital age we live in today. The tool facilitates many daily activities and optimizes customer service time. During the pandemic, when people started solving their problems 100% online, this picture only intensified faster.
Why have a WhatsApp business account?
When we talk about social networks, one of the main questions of entrepreneurs is: “should I mix or not social networks with the communication and marketing channels of the business?” Some arguments may arise in response, such as: “If I create a new account, no one will follow me” or “I will keep this profile because people already know me”.
And it is exactly in this reasoning that, unfortunately, the information is mixed. And the big problem is not just mixing these two areas of life, personal and professional, but bringing losses to your company because of it. The lack of focus on the company’s communication channels makes it difficult for the customer to easily find the product or service offered.
After all, the platform’s algorithms only have the information that your profile talks about several diversified topics. But if you have an account, which even with few contacts or reach has been dedicated to growing in just one approach, the goal will probably be reached much faster.
For example, let’s say you have a digital business and you need to stay in touch with your customers. You work normal business hours every day, but often fail to respond to a customer message because you were distracted by other information from your account or personal number.
Or, you missed seeing an urgent message for the company because it got lost in the midst of so many different messages accumulated in one place. Not a good situation for the company, isn’t it? Your business can lose sales and customers because of this. Establishing and strengthening relationships between company and customer is an essential pillar of entrepreneurship.
With that in mind, we’ve separated some tips on how to use the WhatsApp business account. See, next!
How to use WhatsApp Business
The WhatsApp Business tool allows you to enter general information about your business, such as address, opening hours, contacts and other general information. In addition, on the tab of the commercial profile, it is possible to place the company’s image or logo. This is a good attraction for your customers. Another option is to place the services that the brand offers. This is a good summary for the customer to come across the main descriptions.
A precious tip to use WhatsApp Business is to purchase a cell phone for the company or at least a unique chip number. This type of investment will be very helpful. Now, how about we go to the tips on how to use WhatsApp Business? The tools most used (and most important!) by entrepreneurs are the ones we will present below.
This topic corresponds to the general information we’ve already seen above, such as your address, hours of operation, email or landline contact, and your company’s website, if you have one. Also, take the opportunity to make a brief description of what your company is about and what it offers.
The catalogue works as a showcase for your products or services. You can add a photo with a description of what you are selling and the price if you like. This tool draws the customer’s attention beyond the reason for contact he had, but to see your other products and possibly be interested. It is very similar to a restaurant menu, with the available options, description of each item and price.
Assuming a customer sends a message to the company at a time that it is not working. Rather than losing this contact, you can schedule an automatic away message to inform the customer that you will be back as soon as possible.
Here, you can schedule the time that this message will be sent, such as outside office hours or meetings that you will not be able to meet people.
The tool name says it all, doesn’t it? It works as a welcome message so that your customers are received in the best way when they contact your company.
Automatic and quick responses
If you know your customers well, this tool is worth using. According to the most frequently asked questions, you can schedule automatic responses. This removes the customer’s doubts quickly and conveniently and saves the entrepreneur’s time. In practice, you set up a keyword that will recognize the question and also set up a shortcut to just click on it and the autoresponder will be sent.
Although not widely used, the tag is an option to organize customers and conversations according to preferred classifications and categories.
The short link directs the person directly to their WhatsApp Business account. It can be inserted on social networks or on the website, for example. Thus, whoever clicks on the link will be able to enter into direct communication with your business profile. In addition, it is possible to schedule a message for all people who contact you via the link. This is a good tool to know how many customers have been using this feature to reach you.
Efficient and high-impact communication channel
Did you find it interesting and are you going to use WhatsApp Business to improve the efficiency of your business in digital marketing? Then check out HeroSpark’s acceleration program, SparkStart, which provides everything you need to create a profitable digital product.