Friendly URL: what it is and why have one

Do you produce great content on your website or blog, but receive very few hits? If that’s your problem, be aware that a friendly URL can make all the difference. That’s right, those confusing, code-heavy links can be streamlined to help you earn more clicks.

In this post, we’ll explain what it is, what it’s for, and why it’s important to have a friendly URL. In addition, we will have 10 foolproof tips to create successful URLs that will help you to be among the top positions of search engines. Come on?

What is a friendly URL?

First of all, you need to understand what a URL is. The acronym URL comes from Uniform Resource Locator, or in Portuguese, Uniform Resource Locator. It is basically the path used to find websites, blogs, online stores and other addresses on the web. You know that link in the browser’s search bar? This is the URL.

A URL is split into parts. In the case of the HeroSpark blog URL, it is split as follows:

Friendly URL example

  • Scheme refers to the protocol for accessing page content. It can also be HTTP://.
  • The Top-level domain is the name of the website.
  • The Second-level domain is the domain extension. There is also the “”, “”, among others.
  • The Subdirectory is the website’s internal pages. In this case, we’re talking about the blog page, which is where this article you’re reading is hosted.

Now that you know what a URL is, let’s get to what interests us most.

A friendly URL is a clear, simple and well-crafted internet address. URLs filled with numbers and letters in a meaningless sequence make it difficult for the user to understand and lower scores in web search engines like Google.

Why have a friendly URL?

You’ve probably seen a lot of different URLs out there already, haven’t you? Some are easier to memorize, others practically impossible. Imagine the Herospark blog URL in the following two ways:

In the first example, we have the current URL. There are few characters, there are no numbers, codes or interspersed upper and lower case letters.

The second is longer, has many letters, symbols and numbers and doesn’t give you an idea of ​​what you’ll find on the page.

The first option looks more interesting, right? But the importance of a friendly URL goes beyond that.

A friendly URL brings more security as it doesn’t look like a virus. The simpler and more intuitive a website is, the more chances that the user will feel convinced to click on the link.

Also, a friendly URL has much more influence on your page’s SEO (Search Engine Optimization). That’s because, nowadays, search engines are able to interpret which URLs are able to provoke the most engagement. Certainly, a simple, well-structured and easy-to-read URL makes all the difference.

How to make a friendly URL

There are some fundamental practices for creating a friendly URL, which contributes to your website or blog being among the top positions of search engines. Are they:

1. Do not use symbols or capital letters

Symbols and capital letters can disrupt the URL, in addition to making it difficult for the user to read and memorize it. So try to write without using them.

2. Use keywords

Using keywords helps the user to preview the content on the page. It’s like a spoiler, which will make all the difference in the user’s decision to click or not. In addition, keywords are powerful ways to improve your content ranking and are a big part of your SEO efforts.

3. Opt for shorter URLs

Short URLs are simpler, faster and serve their purpose better. If your URL is longer than 70 characters, consider reducing it to generate more value. Short URLs are easier to read, copy and paste and post to social networks such as Facebook and Twitter.

4. Organize the information

In the hypothetical URL, for example, the user does not need to click to understand what it is about. Upon reading, he already understands that this is a clothing store, within the products subdirectory, on the t-shirts page.

5. Use hyphens to separate words

Searchers understand the hyphen as a space between words, like this: how-create-url-friendly. No other special characters must be used.

For example, if the title of the article is “How to create a friendly URL for your website or blog”, your access URL can be shortened like this: …”/como-create-url-friendly/”. Note that the URL is even without accents. They too can—and should—be eliminated.

6. Create a pattern for your URLs

Creating a solid structure for your website or blog is important so that you don’t need to make changes in the future. Changes to URLs can cause various problems, such as broken links and errors when accessing a page.

7. Finish with the slash or extension

To finish your friendly URL, use the .html extension or the forward slash (/). The second option has the advantage of making the URL shorter.

8. Don’t have two URLs for the same path

Does your blog or website have two URLs that lead to very similar content? Use the 301 redirect feature. With it, any visitor who accesses a page you don’t want will be immediately taken to another location. This prevents search engines from considering the content as duplicate, which can harm your SEO.

9. Use link shortener to share

This last tip is great for when you are going to share your links on social networks or via messages on WhatsApp, Messenger or other conversation Apps.

As the name implies, link shorteners transform larger links into smaller versions, keeping the same targeting., for example, even allows you to customize the link by adding the page’s keywords.

10. Do not use articles, link verbs and other add-ons in the URL

As mentioned in item 3, short URLs are more effective in the objective of attracting as many users as possible. Omitting articles, linking verbs, and so on is a great way to make the URL shorter without compromising the user experience.

It’s time to create your friendly URL!

In this article, you gained insight into the concept of a URL and the importance of having a friendly URL.