The blog is no longer a mere virtual diary. Nowadays, it is such a powerful tool that it can even generate profit. However, a lot of people still don’t know how to make money from blogging.
It is necessary to understand which resources should be explored in each context. By creating quality blog posts that answer potential customers’ doubts, the infoproducer strengthens your brand and increases your chances of converting leads into sales.
So, in this article, we’ll give your ideas on how to make money from a blog and we’ll teach you how to create it. Check out!
Foolproof ideas on how to make money with a blog
Evaluating a particular product and writing recommendations is a good way to gain the trust of your leads. This is a great strategy for selling your own or third-party products — if you work as an affiliate (we’ll talk about that later).
But to get these results, you need to be an authority on the subject, so you will have credibility with the public. Also, remember that you should only write true information, so don’t lie to overvalue a product.
In this type of production, which involves direct advertising and Content Marketing, you will need to show how the product can solve users’ problems and build their trust. Understand that the sale is just a consequence.
Blogs can also be an excellent vehicle for you to launch your products. In this sense, you can create, for example, promotional strategies and conditions or that denote exclusivity, such as a VIP list.
Thus, consumers will feel special, privileged and unique. This is a way to gain customer loyalty and increase engagement, which generates different benefits for your business.
For this, you can use the blog to promote lives that can help consumers to find out more about the product and solve their doubts. This is a great tool for the pre-release phase.
You can also earn money through the affiliate program. To do this, just make space available on your blog to post links to other experts’ infoproducts. Thus, all sales made through your link will result in a commission for you.
It is important that when defining the product/service that will be advertised on your blog, you analyze if it really has something to do with your niche and if it concerns the same persona.
That’s because a disclosure that doesn’t fit with your business wouldn’t go down well. In addition, your link would likely have few hits, as the blog visitor will not be interested in the product.
If you want to know more about becoming an affiliate, check out this video:
Many people want to learn more about a subject to go beyond common sense. And if you have that to offer, this can be a great way to increase your income.
So, if you are a professional with expertise in your field, you might consider producing some types of marketable premium content. Thus, you can focus on creating exclusive materials to promote and sell on your blog, for example:
- Online courses ;
- Personalized assessments;
Google Display Network (Ad Sense and Ad Exchange)
The Display Network is made up of Google partner sites that provide a space for other brands to display ads. Google AdSense and Ad Exchange are tools that will help sell ad inventory.
Anyone wishing to become a partner site must sign up with Google Partners to verify that the blog meets the necessary criteria. If approved, your blog can be chosen by other companies to publicize their own campaigns.
Direct Ad Space Sale
When you build a certain audience, you can start getting paid for promoting other brands. This can happen for an entire post, an on-page banner, or other options that the advertiser prefers.
In this case, the negotiation is done directly, like a sale. Therefore, we recommend that you look for brands that have to do with your blog’s segment. Remember to have all metrics recorded to add value to your proposal.
In Programmatic Media, the purchase of online ad space on websites is done by software, through an online auction. By registering your blog to sell space in this modality, you become a “publisher”.
However, it is important to make sure your site is ready to enter this “auction”. There are some companies that help in this registration, in choosing the accepted ad formats and in other important decisions.
Steps for planning a blog
Now that you know some ways to earn money from blogging, it’s time to turn your entrepreneurship project into reality. For this, good planning is essential. Check out our tips.
Create the blog
When creating your blog, you should already have some very well-planned and defined questions, such as:
- Business model;
- Goals you want to achieve with the blog.
Once all that is done, it’s time to define issues such as layout, platform, domain and hosting to finally publicize it.
If you want to succeed and overcome all the difficulties of this stage, which involves many technical and operational issues, check out this content. It presents a complete walkthrough of how to create a blog.
Set an editorial calendar
In addition to producing extremely high-quality content that solves your audience’s pain, you need to have a publication frequency. There’s no point in publishing a blog post that generates engagement and then taking a while to publish, as the results will be low.
So set an editorial calendar. The document will help you maintain that posting routine and maintain quality content. Consequently, the volume of visits to your blog will increase.
Your calendar, however, may change according to the evaluation of its content. If you diagnose, for example, that a certain theme, format or day/time of publication is not performing well, then update it.
Make an SEO Plan
Having a blog with quality content without putting SEO techniques into practice is like having a super showcase but in a hidden corner of the store. That way, people won’t be able to see what you have to offer.
These are the SEO techniques that will make your blog appear in the top positions in search engines. Therefore, studying them or hiring subject matter experts is ideal for a successful blog.
Smartly reinvent content
While the blog itself is a great resource to leverage sales, on the other hand, when reused, it can give rise to other means that can be equally effective. In this sense, you can reuse the contents already published on the blog and transform them.
Some ideas are to transform posts into:
- Infographics ;
- Videos for other social networks;
- Newsletters ;
- Podcasts ;
- More complete articles for the blog itself.
Create a relationship with the audience
More important than being active on your blog is relating to your readers. That’s because engaging and interacting with the public is the best way to promote yourself and build trust.
Therefore, create sincere and friendly bonds with users. A good idea is to respond to all comments carefully and carefully. The more human and closer you are to your lead or customer, the more likely you are to make sales.
Now that you know how to make money from blogging, there’s no reason to leave this powerful network tossed. Invest your time in it and, in the long run, you will reap good rewards.