capture leads

How to capture leads: 6 foolproof steps

If you want to have a successful business investing in digital marketing, knowing how to capture leads is critical. The leads are basically possible buyers of your brand. Do you know those people who show interest in your product or service? They are your leads or potential customers. The more leads you have, the more likely you are to…

SEO Trends

SEO Trends to Keep an Eye on in 2021

Keeping up with trends in SEO – search engine optimization – is extremely important to make your content at the top of search engine rankings such as Google, Bing or even Youtube. But, after all, do you know what SEO is ? Check out what are the website optimization trends for 2021! What is SEO? The acronym SEO gives the name in English Search Engine Optimization ,…

SWOT analysis

SWOT analysis: example of how to do it in your digital business

If you are looking for a tool to help build a more assertive strategic planning, how about using SWOT Analysis? It is a tool to analyze the internal and external environment of a digital business. SWOT analysis is an example of how to start your strategy. This way, it is easier to prepare a more realistic plan, that…

Instagram

How to partner on Instagram: 5 tips

How to partner on Instagram is one of the biggest questions for those who work with the Internet. A digital influencer has an audience engaged with content on social media. For this reason, he is able to influence the acquisitions and behaviours of the people who accompany him. This professional can be a great ally…

Marketing Funnel

Marketing Funnel: Discover How to Increase Your Conversion

When you run a marketing strategy for a particular business, you shouldn’t do it anyway. Currently, a fundamental technique for getting better results nowadays is called the marketing funnel. Here’s what a marketing funnel is, how to make one, and its importance to a marketing strategy. What does a marketing funnel mean? Gone are the days when…

SWOT Analysis

What is SWOT Analysis and why use it in digital business?

If you intend to enter the world of digital entrepreneurship, you need to know all the management tools and techniques available on the market. That way, it’s easier to create and manage your business. Therefore, how about knowing what SWOT Analysis is? This tool is very useful for you to make your company’s strategic planning. Since it helps…

Friendly URL

Friendly URL: what it is and why have one

Do you produce great content on your website or blog, but receive very few hits? If that’s your problem, be aware that a friendly URL can make all the difference. That’s right, those confusing, code-heavy links can be streamlined to help you earn more clicks. In this post, we’ll explain what it is, what it’s for, and…

good following of emails

How to make a good following of emails, focusing on conversion?

Using emails can be a very effective customer conversion strategy. However, email marketing must be structured correctly. Also, you won’t increase your conversion by sending just one email. It takes a string of messages. Automating email marketing also allows you to keep your customers interested without a lot of work. So, check out how to assemble a conversion-focused email sequence for…

Digital Product Platform

Digital Product Platform: Which is the best?

It’s no surprise to anyone that we’re living in a digital age. Technology is increasingly gaining strength in many areas of our lives. A digital product platform is nothing more than a kind of social network, where a means or a connection between producer and customer is allowed. The novelty is that, if you have a cell phone, you…