Currently, Instagram is one of the most used social networks in the world and is one of the most strategic for those who want to venture in the digital world. But with algorithms, the reach of organic publications is getting smaller. That’s where the tip of boosting on Instagram comes as a way to reach a wider audience.
In this post, you will learn all about boosting on Instagram, with 5 tips to do it assertively, to get the best results. Come with us!
What does it mean to boost Instagram?
Boosting Instagram means turning a post into a paid ad on the social network. Your post will be distributed to several Instagram users in exchange for a cash amount paid to Facebook (the company behind the social network). A boosted post may appear in people’s feeds and stories and maybe in the photo, carousel, or video formats.
Why boost on Instagram?
First of all, it must be borne in mind that the organic reach of publications is getting smaller. With the algorithms, less than 10% of an account’s followers receive their posts on the timeline. To give you an idea, most accounts reach less than 2% of their audience. So, to avoid that, boosting on Instagram has become an important step in a successful strategy.
By boosting a publication, it is possible to increase the number of people who will have access to it and, consequently, have a much greater access to potential customers and people to access your site.
How to be successful when boosting on Instagram?
For a publication to really be successful and attract potential customers, it is not enough to simply click the boost button. It is necessary to be aware of some essential points to truly enhance your brand. Check out the 5 tips we have prepared for you!
1. Create an identity for your posts
The way you display the information on your Instagram profile should express the concept of your business and delight in its appearance, since the look is so important on this social network. So consider having an organized feed, but don’t let that limit your creativity, OK? Do the essentials for the user to feel at ease when browsing.
2. Use more images and less text
Essentially, Instagram is a visual social network. After all, anyone who wants to read text goes to LinkedIn or Facebook. So, forget about cards and captions with giant, complex texts. Here, the objective is to attract the user quickly, practically and assertively. It is at this point that copywriting arises (read the next topic).
3. Copywriting: Create texts that sell in your driven posts.
Do you know what copywriting is? Also informally called “copy”, copywriting is a writing technique used to convince the audience to take some specific action, using methods capable of making an offer irresistible. This action can be downloading material, accessing a website, profile or making a purchase.
Copywriting should be used in all your Instagram driven posts so that you catch the user’s attention in the first few seconds they view your post on the timeline. For this, there are some techniques that can help you in this process, such as:
- Betting on curious information that surprises those who are reading.
- If you show authority on the subject;
- Betting on the most common pains of the public;
- Offer a bonus, like a super discount.
4. Make your profile ready for new users to arrive
What’s the point of attracting multiple people to your profile if it doesn’t lead anywhere? Remember to add all necessary information to your account. Create a clear bio that tells you what you do and how you can help that user. Also, don’t forget to enter a CTA.
A CTA (Call to Action) are words that lead the user to perform an action, such as “Learn more” and “Join now”. Here, the objective is for the user to click on the link in their profile. Remember to add the link in the “Site” field so that it is clickable.
In addition to the bio and CTA, configure your username and account name in an attractive and clear way. No usernames full of numbers and underlines, ok? Another tip that can help make your profile attractive is to use the Highlights tool with creative covers that match each other.
As a bonus tip, see how to organize your Instagram in the video below:
Boost Instagram in the right way
Now that you’ve checked out some Instagram boosting tips, it’s time to learn how to do it accurately for the best results!
Step 1: Convert personal to a business account
First of all, you need to take this step. Go to the settings in your personal profile; tap “account”; then find “change account type” and choose the option “switch to business account”. Finally, choose the best options that define your content type and proceed. Ready! See how easy it is?
Step 2: Open your profile and tap Promotions
On the promotions screen, you can create a new ad. On that page, tap the “promote” button.
Step 3: Choose the publication you want to boost
At this point, you will have two options: boost a post that has already been posted on your profile or create a new post to boost it.
To make sure you’re creating high-quality Instagram ads, make sure your post meets Facebook’s own ad design requirements.
Step 3: Select a goal
What is the goal of your boost: to have more profile visits, website hits or receive more direct messages? Select the desired option and proceed to the next step.
Step 4: Define your target audience
This is one of the most important decisions when pushing on Instagram. Here you will define who your publication will be displayed to. Therefore, it is necessary to analyze the publication more deeply, to understand which audience has the most potential to interact with it.
Instagram offers two ways to select your target audience:
- Automatic: Instagram delivers the post to users similar to those who have already interacted on your page.
- Create your personalized audience: in this option, you can name the created audience and configure the location, age, gender and interests of who will receive the post.
At this stage, the social network shows the audience’s potential. But beware the larger your target audience, the more people can see your content. However, the conversion may be less. If the audience is reduced, the same people can have contact with your publication more often, which can bring more positive results in the investment.
Step 5: Set the value and duration of the ad
There is no ready-made formula that indicates the best value or time to run. However, it is important to assess what objective you want to achieve with the investment: do you want to acquire more clicks? How much are you willing to pay for each new lead? What funding is available for this boost?
The minimum investment made available by Instagram is currently R$ 6 per day.
Step 6: Check and boost
After defining your audience, just check the information and click on “Create promotion”.
Ready! Your post will be submitted for Instagram approval and, if everything is OK, it will be boosted.
It’s important that every digital entrepreneur who wants to grow knows how to boost Instagram. In this way, your business can be seen by more people, including those who do not yet follow your profile.